Delivery is the product

For recipe box brands, delivery isn’t just the last step, it can define the customer’s experience with the product.

Grubby was founded in 2019 to make plant-based food more accessible. They operate on fixed delivery days, sending fresh ingredients to customers who plan meals and schedules around their deliveries. As such, when the delivery is unsuccessful, the impact is immediate and personal.

As Paul O’Byrne, Technical Director at Grubby, puts it:

“For us, a good delivery experience really does translate into good business outcomes, even if customers aren’t shouting about it. If the delivery experience is bad, they will cancel.”

A partnership built for growth

Grubby first noticed HIVED in 2022 and immediately recognised the potential fit. Paul continued:

“We saw you guys and thought, this is cool, all-electric, sustainable and fits with what we’re trying to do. It felt like you guys were in a similar stage to us, and we could grow together.”

That instinct has proven right. As HIVED has continued to expand into new locations, Grubby has been able to scale alongside HIVED’s delivery network without adding operational complexity or requiring a rethink of the current delivery setup.

“As soon as HIVED expands coverage, it’s really easy for us. We update our postcode rules, and we’re in.”

For a company managing growth, having a dependable partner helps everything run seamlessly. Today, HIVED is integral to Grubby’s delivery network, supporting smooth scaling and ensuring consistent reliability.

Providing consistent delivery, at every stage

HIVED’s consistency is evident in the numbers. HIVED has delivered strong performance since partnering with Grubby in 2022. In the past year, that has meant:

• 99.33% on-time attempted

• 99% delivery success rate

For Grubby, this means fewer missed deliveries, fewer issues, and an excellent customer experience, demonstrating how a strong partnership drives customer trust and long-term growth.

Discover HIVED

HIVED is built to support growing brands with a reliable, electric delivery network designed for scale. If you want to improve delivery consistency with a simple, scalable solution, get in touch or follow HIVED on LinkedIn for updates.